WHILE many little girls grow up fantasising about their weddings, Amber Tan Sze Min was always dreaming about designing bridal gowns. Many also grow up letting go of their childhood ambitions, but Tan was strongwilled, although it meant momentarily giving in to her parents' wishes.
She dropped out halfway through her pre-university course, and ended up studying graphic design. It was only after graduating that she could pursue a two-year diploma in fashion design at Kuala Lumpur's Raffles College of Higher Education, and thereafter flew to the UK to major in womenswear at the University of the Arts London.
"I wanted to prove to my family how much I wanted to design. It's not something that you'd get just because you say you want it. So I stood firm throughout the years, and showed my passion for it," recalled Tan.
Last February, the pint-sized lass introduced her bridal wear label AMBERSZE to the public for the first time at The Wedding 2016, a bridal fashion event by model and event management company Andrewsmodels.
It was never in her plan to debut as a bridal designer though – it lingered but only in the back of her mind as an eventual project – but her innate interest inevitably unveiled itself. "I have loved bridal gowns for a long time so I was making them before AMBERSZE even existed, and posting behind-the-scenes photos on social media. And that led people to identify me as a bridal designer.
"I wasn't planning to do it this soon but the opportunities knocked on my door, so one year ago, I decided to bring alive all my ideas and sketches," shared the 29-year-old.
Thankfully and finally, Tan's family recognised her resolution and embraced her penchant for designing. The Klang local considered herself lucky that she was able to kick off her start-up with her family's financial support.
"They always say fashion is a rich man's world. I couldn't understand this until I started the business, and saw a lot of truth in that statement. Everything involves money," said Tan.
She added that much of the capital was channeled towards building the brand and getting it out via media coverage and advertisements.
Another chunk of the money went into producing the dresses – all hand-made, by the way.
"Whether they sell or not, that's another story," she noted.
DRESS DNA
For the next eight months, Tan set off on a lonely journey of blood, sweat and tears. With only an assistant to help sew and embroider the garments by hand, Tan was dabbling in everything from designing, material sourcing, running the business, to doing public relations and accounting work.
Now that she has a team – including three assistant designers – behind her, Tan can take a step back and take the helm as a creative director, still designing but more focused on furnish-ing concepts and ideas – that never stray far from the company's philosophy of self-representation.
"I believe everyone likes Vera ****. I admire that she has her own thought behind everything. Likewise, my collections have to have their own thoughts and research to back them up.
As a designer, you have to stay true to yourself and not copy from existing designer pieces," opined Tan, who's also an avid reader.
AMBERSZE marries the essence of haute couture with new trends, by which Tan simplifies and demonstrates the former using translucent fabrics, for instance.
"So you can see the skeleton of the corset," she highlighted.
The play of sheer fabrics and coordinates (crop tops and skirts) may sit on the less traditional, or even risqué side of the spectrum, but Tan is confident that the personal tastes and styles of today's brides are shifting towards modern pieces that epitomise their true selves – as compared to the popular princess gown offered by most bridal boutiques.
"Nowadays, people want something new that show off their taste, fashion sense or status. Something to represent themselves, I would say.
That's where AMBERSZE comes in to serve," said the eldest of three siblings.
BEYOND BRIDAL
Of course, customising one of the most important dresses of a woman's lifetime can come with the occasional odd requests and a mountain of pressure.
Especially with a clientele that varies from pregnant to offbeat brides, as well as celebrities.
AMBERSZE's track record is a week for designing, and two to three weeks for production, but Tan recommends that brides make an appointment at least three months before D-Day.
"I usually get to know the bride's interests and taste, whether they prefer urban or classic designs. Whether the wedding's going to be indoors or outdoors; at the garden, beach or zoo!
Some brides may want certain fabrics which require a bit of sourcing too.
"To me, design is not just something pretty. You have to solve problems for your customers," said Tan, who also designs bridal veils, headbands and waistbands.
Besides tailoring her clients' dream wedding dresses, Tan has plenty to juggle in the meantime.
AMBERSZE boutique-***-studio is in the midst of moving to Sunway city, and alongside an evening wear collection due to launch in September, the label is also rolling out a ready-to-wear (RTW) line at the same time.
"The RTW line is going to be resortstyle to complement our hot climate, carrying 20 to 30 womenswear pieces. They're simple and modern, yet will not lack of nice detailing," she hinted with a smile.Read more at:www.marieaustralia.com/formal-dresses-perth | www.marieaustralia.com/plus-size-formal-dresses
